PHOTOGRAPHY BUSINESS INSTITUTE
The Premier School
For Advancing Your
Portrait Photography Business
AS SEEN IN
AS SEEN IN
SUPPORT & COACHING
BE ONE OF US
Photography Business Institute – The #1 Premier Online Photography Business School In the World
Rather than throwing you in the deep end alone, our courses provide guided support from start to finish, whether you are a beginner photographer dipping your toes or a more advanced photographer with big income goals. We coach you step-by-step, from basics to advanced business strategies, with ongoing feedback to keep the momentum building.
What truly sets us apart is our community—you don’t have to navigate the journey alone! Our group of like-minded, passionate creatives offers insight, collaboration, and most of all, encouragement. We believe in balancing work with life, valuing family first, and cultivating a safe space for open learning and growth.
Get to know us
WHAT WE DO
Leave Your Mark
Giving back is central to our values—we empower our students to lift communities through their talents. As a united effort, our growing network has funded important causes, including over $100,000 raised for Operation Underground Railroad, $50,000 for Operation Smile, and collectively our Peak Performance coaching students donated over $45,000 to pet charities in 2023 alone.
By fostering social responsibility and showing how small actions can collectively make a difference, we honor our commitment to bettering lives through photography. Our students carry this spirit of service wherever their journeys lead.
LIVE EVENTS
GO BOUTIQUE LIVE
The only 3-day, interactive event designed for boutique portrait
photographers by one of the most profitable boutique portrait photographers.
PORTRAIT PHOTOGRAPHY BUSINESS
OUR PROGRAMS
SARAH PETTY
OUR FOUNDER
The Photography Business Institute provides focused, business education, coaching and certification designed to help professional portrait photographers build a sustainable profitable career.
BECOME A CBP
Certified Boutique Photographer
Want to be recognized among the best boutique photographers in the world? Photography Business Institute’s Certified Boutique Photographer program goes beyond measuring your knowledge of the craft of photography and includes a thorough evaluation of your business practices, client experience and marketing materials and activities by our team of certified experts.
REQUIREMENTS BELOW
Pass Professional Photography Image Critique
Obtain Professional Photography Product Samples
Demonstrate Mastery of ‘What’ & ‘Why’ Curriculum
Demonstrate Mastery of the Client Booking Process
Demonstrate Mastery of the Boutique In-Person Consultation
Demonstrate Mastery of the Boutique In-Person Sales Process
Listen here
LATEST PODCAST EPISODES
Episode 208 – The Untold Story: A Photographer’s Switch from Prints to Digital Files and the Unexpected Aftermath.
Sarah Petty: Minnesota photographer, Jenn Kerfeld, opened her photography business in 2007. She...
Episode 207 – How a Mom of 5 Landed a $17,000 Order in Her Brand-New Photography Business
Sarah Petty: Faced with the need to go back to work when her active-duty husband got orders across...
Episode 206 – 11 Tax Benefits Of A Photography Business
I've had a photography business since 1998, but I didn't start it for the tax benefits. I just...